The Week

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Coca-Cola Co. in October will hear presentations from agencies for its consolidated $350 million domestic media planning and buying review. Interpublic Group of Cos.' Universal McCann and Publicis Groupe's Starcom MediaVest Group, both New York, will defend their respective buying and planning accounts against WPP Group's MindShare and Aegis Group's Carat, both New York, a spokesman for the Atlanta-based marketer said. David Raines, VP-integrated communications at Coca-Cola, is running the review, prompted by the soft-drink giant's recent corporate integration. Starcom MediaVest Group's Starcom, Chicago, handles planning for Minute Maid juices, while sibling MediaVest, New York, handles all other brand planning. Universal McCann handles buying for all the brands. A Coca-Cola spokesman said the company intends to make a decision by late October. QwikFIND aao99n

FCB bests BBDO for KFC account

Yum Brands' KFC this week meets with its new creative shop Interpublic's Foote, Cone & Belding Worldwide, Chicago, after awarding the shop its $200 million account last week. FCB won the business after a shootout with incumbent agency Omnicom Group's BBDO, New York. KFC's media buying and planning duties will remain with WPP's Media-edge:cia, New York. Gregg Dedrick, who was named the chain's president Sept. 15 following the resignation of Cheryl Bachelder, and Yum CEO David Novak interrupted FCB's presentation before it could show media recommendations in order to tell the agency it won the business, according to agency executives. A product-focused ad campaign for the Louisville, Ky.-chain will break in the fourth quarter emphasizing quality, according to one executive close to the situation. QwikFIND aao99u

House pressured to nix media rules

Groups opposed to the Federal Communications Commission's proposed media ownership rules last week said they will be "applying pressure in any way we can" to push members of the U.S. House of Representatives to follow the U.S. Senate in overturning the rules. Among possible strategies: an ad campaign aimed at House members. The Senate voted 55 to 40 last week to overturn the FCC rules by approving a "resolution of disapproval." To have any effect, however, the resolution needs approval by the House. House leaders have said they will try to prevent a vote on the measure. If the House does act and sends the resolution to the White House, aides to President Bush at the Office of Management and Budget recently said they will recommend he veto it. FCC Chairman Michael Powell said if the resolution of disapproval was passed and signed by the president, it "would only muddy the media regulatory waters. QwikFIND aao99p

Clear Channel: $120 mil for PSAs

The Advertising Council said it received it's biggest ever media commitment from Clear Channel Communications, which pledged to run $120 million worth of Ad Council public service messages over the next year on its radio and outdoor boards. The commitment also includes providing Ad Council messages at concerts and using some Clear Channel performers in Ad Council ads. The Ad Council said Clear Channel's move represents a doubling of the company's past commitment.

Kingman, former `Ad Age' editor, dies

Merle Kingman, 86, an editor at Advertising Age and other Crain Communications magazines, and his wife, Melva, 85, were killed after being struck by a car while crossing a street Sept. 15 in Evanston, Ill. Mr. Kingman worked at Crain from 1947 until his retirement in 1988. As features editor for Ad Age, and part of an award-winning editorial team, Mr. Kingman brought the writings and views of celebrated writers outside the ad business into the newspaper, including anthropologist Margaret Meade and economist John Kenneth Galbraith. At Crain, he also held posts as special projects director at Ad Age, editor of American Collector, managing editor of Industrial Marketing and director of graphic development for all Crain publications.


The Center for Alcohol Marketing and Youth, which has been critical of alcohol marketers' ads, broke a spot on CNN, Fox News and on broadcast stations in Washington, D.C., calling on Congress to "hold alcohol companies responsible for their advertising." The $100,000 ad buy will run for two weeks and cites a report from the National Academy of Science. Brightline Media, Washington, did the spot. ... Fernando Espuelas, who started Latin American Internet portal StarMedia Networks and left in 2001 when the dot-com collapsed, founded a new company last week called Voy LC (Spanish for "I go") aimed at the U.S. Hispanic market's young, English-speaking bicultural Hispanics. Mr. Espuelas, Voy's CEO, said Voy will roll out separate companies in four areas: TV and films, book publishing, music and a cable network. ... Oakland, Calif.-based African American shop Carol H. Williams Advertising opened a Chicago office with about two dozen employees to handle General Motors Corp. regional business. Separately, the agency named Patrick Buchanan to the new post of senior VP-managing director with oversight responsibilities for the agency's offices. ... Sandwich chain Quizno's has named a new marketing chief, filling a post vacant for more than a year. Trey Hall, who was senior VP-chief marketing officer of the McDonald's Corp.-owned Boston Market, will become chief marketing officer. The position has been open since April 2002. QwikFIND aao99o

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