Tony Hawk stars in `Lovin' It' McD ads
Mcdonald's Corp. started its U.S. launch of its global "I'm Lovin' It" campaign a week earlier than its original Sept. 29 commitment. At a Sept. 23 preview party, the chain unveiled an additional execution set to break Oct. 3 for its Mighty Kids meals prepared by Publicis Groupe's Leo Burnett USA, Chicago. Burnett's 30-second spot aimed at older kids and tweens featured professional skateboarder Tony Hawk as "the original Mighty Kid." McDonald's said it would sponsor Mr. Hawk's Boom Boom HuckJam, a 29-city tour.
NBC to serve up more `Restaurant'
NBC has renewed reality show, "The Restaurant", for a second season. The Magna Global Entertainment and Reveille co-production, set in New York chef Rocco DiSpirito's eatery, has not been assigned a time slot but will be on the Peacock's schedule sometime in mid-season. The original six-episode arc this past summer integrated sponsors Coors, Mitsubishi and American Express.
Bump in road for do-not-call
Telemarketers can at best expect only a modest delay in the Oct. 1 start of the federal do-not-call list program that bars calls to 51 million phone numbers registered thus far with the Federal Trade Commission, said Washington observers last week. Court action Sept. 23 sowed uncertainty about the program, politically popular in Congress and supported by the White House. Following a U.S. District Court ruling in Oklahoma City, which held Congress had not specifically granted FTC the power to launch the program, the House of Representatives on Sept. 25 rushed through legislation to authorize the FTC to act. A Senate vote is likely any day. Still pending in the U.S. Circuit Court of appeals in Denver is a telemarketer-industry suit that argues the do-not-call program is unconstitutional. AdAge.com QwikFIND aap02x
E-Trade moves to Martin/Williams
E-Trade Group named Omnicom Group's Martin/Will-iams, Minneapolis, as its agency. (See chart below.) E-Trade, based in Menlo Park, Calif., parted with its former agency, Omnicom's Goodby, Silverstein & Partners, San Francisco, in July, saying it was looking to connect with consumers "in a more targeted way." Goodby created the marketer's Super Bowl commercials featuring a chimpanzee. E-Trade began as an online stock trading company, but has evolved into banking and mortgage lending. E-Trade spent $35.3 million in measured media in 2002, and $10.5 million for the first six months of this year, according to TNS Media Intelligence/CMR. Select Resources International, West Hollywood, Calif., conducted the review. AdAge.com QwikFIND aap02w
SAG/AFTRA gives nod to agreement
This time around, there will be no commercial strike. Negotiators for the Screen Actor's Guild and American Federation of Television and Radio Artists took a decidedly non-confrontational stance when it came to reupping their three-year agreement with the Association of National Advertisers and American Association of Advertising Agencies Joint Policy Committee on Broadcast Talent Union Relations. After a lightning-fast two-day negotiation, actors and the ad industry reached a tentative, yet unspecified agreement on doing business together. The move came a day after Melissa Gilbert was re-elected to a two-year term as president of SAG. Negotiations had started well in advance of the Oct. 29 expiration of the current three-year deal. The boards of SAG and AFTRA still must approve the agreement after they learn the details. That process is expected to take at least three weeks. The two sides butted heads in 2000, triggering a six-month strike. AdAge.com QwikFIND aap03d
California's toughest-in-the-nation anti-spam law, signed by embattled Gov. Gray Davis on Sept. 24, is scheduled to take effect Jan. 1, but faces likely court challenges. It also is expected to step up calls for a federal anti-spam law that would pre-empt state-by-state controls such as California's. The law gives private individuals the right to sue companies whose products or services are advertised in unsolicited e-mail messages. Civil damages of up to $1,000 per e-mail and $1 million per mass e-mailing are possible.... Kellogg named Alan F. Harris chief marketing and customer officer, a new position with global responsibility for marketing, sales, nutrition, innovation and business development, from exec VP-president, Kellogg International... Revlon Chief Marketing Officer Debra Leipman-Yale will leave, the company said, to be succeeded by Stephanie Klein-Peponis, who currently serves as exec VP- chief planning and business development officer.