The Week

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Delta Air Lines has decided to stay the course, handing over agency of record duties for its creative account to Atlanta shop BrightHouse. The boutique agency was given project work by the airline back in May, when Delta pulled its $33.5 million account from Publicis Groupe's Leo Burnett USA, Chicago, and brought it in-house. Now Delta will officially announce this week that BrightHouse is the lead creative agency, executives close to the situation said, adding that a new campaign could also be forthcoming, as reported first last week. As part of its decision, Delta also hired consultancy Rojek Cutcher Group, Cleveland, to facilitate a better agency-client relationship. QwikFIND aap15o

Grey elevates Blamer to CEO

Grey Global Group last week promoted Steve Blamer to the newly created position of president-CEO of Grey Worldwide, North America. Mr. Blamer, 47, has been president of Grey Worldwide New York since 2000; with this elevation, he assumes responsibilities for Grey Worldwide offices throughout the U.S. and Canada. The move followed a public courting of Mr. Blamer for a top post at Foote Cone & Belding Worldwide, owned by Interpublic Group of Cos., in September. Mr. Blamer opted to remain with Grey, and with his new responsibilities, intends to add talent where necessary. One key recruit is a creative counterpart for Mr. Blamer. Addressing speculation that he might be a candidate to one day succeed current Grey Global Group Chairman-CEO Ed Meyer, Mr. Blamer said, "Ed's not going any place. I don't want him to go any place." Mr. Meyer, through a spokeswoman, said of his succession plans, "at the moment, I'm contemplating immortality." QwikFIND aap15f

Las Vegas stays with R&R Partners

The Las Vegas Convention and Visitors Authority handed a $320 million jackpot to independent Nevada shop R&R Partners in the form of a renewed five-year contract with the option for an additional five years. R&R, which has handled the contract since 1980, recently changed Las Vegas' brand campaign from a family entertainment place to one more in line with its image of America's "Sin City." Tagged "What happens here, stays here," the spots show adults, such as an older couple, taking a risque breather from everyday life during their stay. QwikFIND aap15w

In review: Ball Park and Jimmy Dean

Sara Lee Corp. invited four agencies to vie for ad duties on its Ball Park Franks and Jimmy Dean sausage accounts after last week splitting from Leo Burnett USA, Chicago. A spokeswoman for the Publicis Groupe agency said the decision was mutual, citing "differences about the future directions of the brands." Publicis sibling Starcom, Chicago, continues to handle media duties for the brands, which spent a combined $40 million in measured media in 2002, according to TNS Media Intelligence/CMR. Other executives said the decision was prompted by Ellen Turner, president of Sara Lee's breakfast division. The package- foods giant contacted WPP Group's Ogilvy & Mather, Chicago; Publicis' Fallon, Minneapolis; Omnicom Group's TBWA/Chiat/ Day, Playa del Rey, Calif. and New York; and Omnicom's Element 79 Partners, Chicago. A Sara Lee spokeswoman declined to comment on which agencies are being considered, but said she expects a decision "sooner rather than later." QwikFIND aap14x

Havas, Publicis post Q3 results

Publicis Groupe and Havas posted diverging results of the third quarter, but both noted the U.S. market and traditional advertising continue to lead the recovery. Publicis posted revenue of $1.06 billion for the quarter, up 55.8% from the same time last year. The change was mainly due to the acquisition of Leo Burnett Co. parent Bcom3 Group on September 2002. Publicis' revenue was up 2% on an organic basis, after factoring out acquisitions and the effects of currency. The North American region, Publicis' largest revenue producer, showed 4.1% organic growth for the quatrer, while Europe was down 3.3%. Rival Havas reported $432.6 million in revenue for the third quarter, down 15.8%, or a drop of 5.5% on an organic basis, although the company noted that is an improvement over the first and second quarters. Traditional advertising was the better performer, down 2.6% on an organic basis, while marketing services dropped 8.3%. The French companies report full results twice annually and don't report net income on a quarterly basis.


Ad groups called a consumer advocate's requests for better disclosure of TV product placement "ludicrous" and "radical" warning that agreement to the demands would make programming "virtually unwatchable." In letters sent Nov. 12 to the Federal Trade Commission and the Federal Communications Commission, the Freedom to Advertise Coalition, which includes six ad groups, urged the federal agencies to reject any changes suggested by the group led by Ralph Nader, calling them unnecessary and unconstitutional . QwikFIND aap15t....Computers and cellphones attract men to events and experiential marketing programs, while women are drawn by household products and personal products, according to a survey by Jack Morton Worldwide, a division of Interpublic Group of Cos. The online survey, conducted last month, polled 800 consumers, and found an experiential marketing program that showcases a product consumers have heard of but never tried is most conducive to influencing participation. Jack Morton Exec VP Laura Shuler will reveal the survey results at the Integrated Marketing Conference in New York on Nov. 21.

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