The Week

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CBC, which had hoped to end the sweeps with a Michael Jackson special Nov. 26, dropped its plans to air the show after new charges of child molestation were announced by Santa Barbara, Calif., law enforcement officials. "Given the gravity of the charges against Mr. Jackson, we believe it would be inappropriate to broadcast an entertainment special," said the network. It was the second sweeps program the Viacom network has dropped at the last minute. A Nov. 16 airing of a miniseries about Ronald Reagan was dropped amidst criticism from Reagan fans and Republican leaders. QwikFIND aap17L

Mazda get prime role in Britney video

Mazda North America paid an undisclosed fee to place its new RX-8 sportscar in Britney Spears' steamy music video "Me Against the Music," from Jive Records. The proposal for the video-which has a cat-and-mouse dynamic between Madonna and Britney evoking sexual undertones similar to the pair's liplock at the recent MTV Video Music Awards-didn't scare off Eric Johnston, Mazda's marketing director. He declined to reveal spending, saying only the proposal "came to us with a higher number and we got it for significantly less," mainly due to Ms. Spears "enthusiasm" for the car. He and his team saw the video's script before production, and Mazda had a "good idea of what the video would be. We didn't think we were taking a big risk." Mazda donated the silver car featured in the video to Ms. Spears' children's charity. Mazda expects the video to attract both Britney and Madonna fans from 16 to 35 years old. The average age of a Mazda buyer is 37. Through October, Mazda said it sold 8,166 RX-8s, which started trickling into showrooms in June. Read more and see the video at QwikFIND aap17t

Agencies return to Calif. Lottery review

At least two of the apparent successful bidders from previous go-rounds are among the agencies planning to participate in the California Lottery's third attempt at naming an ad agency. The Lottery's $100 million, four-year advertising account, with an option for an additional $50 million over two years, is being bid without a contested provision which would have required the agency winner to pay costs for defending the state against challenges to its selection. Interpublic Group of Cos.' McCann-Erickson, Los Angeles, named the apparent successful bidder in the Lottery's last go-round, is back in. Also bidding is sibling Foote Cone & Belding, San Francisco, another apparent winner that was then disqualified after sending materials via fax instead of mailing hard copies. Omnicom Group's DDB Worldwide, Los Angeles did not return a call. Incumbent Grey Global Group's Grey Worldwide, Los Angeles, had no comment. Another shop considering a bid is independent shop Ground Zero, agency for the California's anti-smoking initiative. QwikFIND aap16w

Cotton Inc. seeks interactive agency

Cotton Inc. said last week it is considering agencies to help perform interactive marketing duties on a new consumer site, announced earlier this month, called, aimed at promoting cotton products. The site will launch in the first quarter. The organization declined to discuss firms under consideration. Last week Cotton Inc. named Omnicom's DDB, New York, its new agency of record. The organization had been with WPP Group's Ogilvy & Mather, New York, for the past 31 years, but split with the agency after a three month review. Cotton Inc. intends to spend around $20 million on the campaign. QwikFIND aap17d

Pepsi launches holiday effort

PepsiCo's Pepsi-Cola Co. this week bows "Pepsi. It's the Cola," linking the No. 2 soft drink to food. Usually Pepsi campaigns break in January, but the food tie-in is designed to dovetail with the holidays. Initially, three TV spots, two radio ads and numerous outdoor executions are planned. The outdoor focus also is a departure for the brand. Though this campaign is not Pepsi's usual star-studded event, celebrities may appear in future ads. The only name in this raft is comedian Dave Chappelle, who gets his comeuppance when he tempts an automatic vacuum with a Pepsi. The new tagline replaces "Joy of Pepsi." Omnicom Group's BBDO, New York, is the agency. Pepsi-Cola received $138 million in measured media last year, with just $28 million coming in the fourth quarter, according to TNS Media Intelligence/CMR. QwikFIND aap17h


Michael Caruso, who'd been editor in chief of Maximum Golf when it shut down in 2001, was named editor in chief of Wenner Media's Men's Journal. He becomes the third to hold the title in 15 months. He replaces Bob Wallace, who came on last August. Mr. Wallace will be editor in chief of a new Wenner Books imprint. ... Brian Terkelsen has joined Publicis Groupe's MediaVest, part of the Starcom MediaVest Group, as senior VP-director of entertainment marketing, the company confirmed last week. Mr. Terkelsen is a former MTV producer, whose TV credits include "Eco-Challenge" and "ESPN Extreme Games." ... The top creative director on the AT&T Wireless account at Omnicom's Goodby, Silverstein & Partners is leaving the agency for independent shop Odiorne, Wilde, Narraway & Partners, San Francisco. Harry Cocciolo, associate partner and creative director at Goodby Silverstein, has been lead creative on a TV and print effort that revived AT&T's "Reach Out" theme. Eileen Arbues, CEO of Odiorne Wilde, said Mr. Cocciolo will have the title of partner and creative director. QwikFIND aap16u.

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