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Subway Restaurants last week tapped McCarthy Mambro Bertino, Boston, as interim creative agency on its $250 million account after splitting with Publicis Groupe's Fallon, Minneapolis. Executives from the marketer and agency said they couldn't reach agreement on creative and agreed amicably to part ways. Chris Carroll, marketing director of the Subway Franchisee Advertising Fund Trust, said Fallon would remain agency of record through the end of summer and that he and the board will meet in July to determine how it may conduct a review. Finalists from the review Fallon won will likely be reconsidered, but Mr. Carroll said he may contact other agencies as well. Meanwhile, creative featuring Subway dieter Jared Fogel is expected to return. Executives close to the original review estimated creative revenues to be close to $5 million. WPP Group's MediaCom, New York, continues to handle media planning and buying. Separately, Subway tapped Fleishman-Hillard, New York, as its global public relations agency following an informal review. Independent Schneider & Associates, Boston, was the incumbent. QwikFIND aap66h

`Project Runway' lines up sponsors

Cotton Inc., Banana Republic and L'Oreal, are on board for a new Bravo reality series, "Project Runway," which aims to find the next great fashion designer, according to an executive with knowledge of the plans. The show will be produced by Miramax TV and involves a talent search across the nation. The series will be hosted by model and actress Heidi Klum. The prize for the show will be a role designing for Banana Republic. This executive said Banana Republic's involvement in the show is aimed at shoring up the retailer's reputation for "Americana-style" clothing. Earlier last week, Gap Inc., which owns Banana Republic, said it has signed actress Sarah Jessica Parker as its new spokeswoman for Gap brand. QwikFIND aap66o

Alltel picks DDB for multicultural

Telecommunications marketer Alltel Corp. aligned its multicultural advertising with DDB, assigning Hispanic efforts to Del Rivero Messianu, DDB, Coral Gables, Fla., and appointing its first African-American agency, New York-based Spike DDB, said Paul Sage, Alltel's director-marketing communications. Omnicom Group's DDB became Alltel's main general market creative agency last year. "We did do some informal talking to other agencies but there was no structured review," Mr. Sage said. Alltel previously worked with independent Hispanic agency Ornelas, Dallas. The Martin Agency, Alltel's media planning and buying shop, will also handle multicultural media. QwikFIND aap67t

Henry Eisner dies at 83, founded shop

Henry Eisner, chairman emeritus of Baltimore-based Eisner Communications, died on May 23 of heart failure. He was 83 years old. He came to the U.S. in 1939 from Germany, after escaping from the Buchenwald concentration camp. His ad career began with a job at the Baltimore News-Post, where he delivered proofs of the paper by streetcar to advertisers. After serving with the Office of Strategic Services during World War II, he returned to Baltimore and joined the production department of Baltimore's S.A. Levyne agency. He bought the shop in 1963 and renamed it Eisner & Associates. "He still loved to swing through the office and feel the pulse of what we were doing," said his son, Steve, president-CEO of the agency. "Until his last days, he was interested in the campaigns we were developing."


BP will stick with WPP Group's Ogilvy & Mather Worldwide as its global agency of record after completing a "benchmarking exercise," a spokesman said. The oil giant sent requests for information to as many as 10 unnamed agencies in March but denied it was holding a review for its estimated $200 million creative account. Ogilvy won BP's consolidated global account in fall 1999 without a review. ... JP Morgan Chase & Co. launched a review of its consumer business advertising accounts in anticipation of its acquisition this summer of Bank One, according to executives close to the situation. A decision should be in hand when the acquisition is complete. JP Morgan Chase's media agency is Interpublic Group of Cos.' Foote Cone & Belding, New York; sibling Martin Agency in Richmond, Va., won creative for retail banking in December. Bank One's creative agency is New York independent Gardner Nelson & Partners and its media shop is Aegis' Carat. JP Morgan Chase spent $43 million in measured media last year, according to TNS Media Intelligence/CMR. Bank One spent $143 million in 2003. QwikFIND aap66m ... Subaru of America named AAR Partners, New York, as the consultant for its upcoming agency review. QwikFIND aap66v

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