Adidas "Unstoppable"

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B-ball tank Tracy McGrady is unstoppable as he takes the ball all the way to the net, despite the squadron of mini militia men who try to take him down Gulliver's Travels-style, dressed to the nines in superfine glowing white and gold threads. This debuted during the touchy post-war period, which made the stylings all the more important. "The original brief said let's be careful not to be operation Iraqi freedom, but was quickly followed up with another that said we still want it to be fucking awesome," explains director Brian Beletic. "Everything was pre-built or drawn. My inspiration was if Howard Hughes had been commissioned by the Queen of Englad to make a small elite force for personal travel. Everyone's in elephant tusk white with polished gold detailing even in the helicopter blades, the arrows and the emblems on the guys."

Client: adidas Agency: 180/TBWA, San Francisco CCO: Lee Clow ECD: Chuck McBride ACD/CW: Scott Duchon ACD/AD: Geoff Edwards Agency EP: Jennifer Golub Director: Brian Beletic/Smuggler DP: Jeff Cronenweth Editor: Maury Loeb/P.S. 260 Effects: Digital Domain Sound Design: Ren Klyce

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