Campaign: Burger King "Chicken Fight"

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Chicken got the lean and mean treatment in this campaign promoting the Tender Crisp and Spicy Tender Crisp sandwiches via a boxing match between the eponymous birds. Directed by's The Glue Society, the campaign launched with spots that chronicled the pugilistic fouls' preparation for The Chicken Sandwich World Championship, an 11-minute bout that aired last November on DirecTV. Of course, there was the accompanying website, which allowed visitors to shout commands to the costumed cockfighters via computer mic.

Client: Burger King Agency: Crispin Porter + Bogusky, Miami ECD: Alex Bogusky CD: Andrew Keller ACD: Rob Reilly CW: Rob Strasberg AD: James Dawson-Hollis Agency EPs: Rupert Samuel, Dave Rolfe Agency Producer: Corey Bartha Agency Music Producer: Bill Meadows Director: The Glue Society/ DP: Igor Jadue Lillo Producer: Jeremy Barrett Editorial Company: Cosmo Street Editor: Chan Hatcher Music Company: Beacon Street Studios Composers: Andrew Feltenstein, John Nau Motion Graphics Company: Brand New School, Santa Monica Designer/Animator: Maithy Tran Sr. Animator: Trix Taylor

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