Campaign: Burger King "Subservient Chicken"

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It's easy to imagine these spots becoming a full-blown film called Fowl Play considering the way CP+B fetishized food in such a dirty way. Turns out, they were just all about promoting chicken, just the way you like it-in a sandwich that is. In any case, the clutter-busting clucker, executed with nice nasty touches by Rocky Morton, was artfully tied to an even more entertaining web-affair, (see p. 52), where visitors could command the feathered dumpling to do practically anything.

Client: Burger King Agency: Crispin Porter + Bogusky ECD: Alex Bogusky CD: Andrew Keller ACD: Rob Reilly CW: Bob Cianfrone AD: Mark Taylor Agency EP: Dave Rolfe Agency Producer: Terry Stavoe Director: Rocky Morton/MJZ, Los Angeles Editorial Company: 89 Editorial Editors: Paul Kelly, Ken Rosenberg Music Companies: Beacon Street Studios, Mutato Muzika Composers: Mark Mothersbaugh, Andrew Feltenstein

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