Campaign: Virgin Mobile "Pastor, Rabbi, Monk and Politician"

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Who better to guide young cellphone users to mobile morality than a rabbi, a pastor, a Buddhist monk, and a politician? Na‹ve teens approach the various spiritual and social leaders about the nuances of cellphone rights and wrongs, ultimately arriving at an ethical code that says Virgin's "Pay As You Go" plan trumps the evil other services that contractually charge above and beyond their call of duty.

Client: Virgin Mobile Agency: Fallon/N.Y. ECD: Ari Merkin CW: Scott Cooney AD: Jerome Marucci Agency Producer: Stan Prinsen Director: Tim Godsall/Biscuit Filmworks Editor: Geoff Hounsell/Lost Planet

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