Nextel "Dance Party"

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Office drones put off the paper pushing to blithely writhe to old school Salt&Pepa. Scolded by their boss for slacking, the rumpshakers whip out their Nextel Walkie-Talkie phones, get the job done in a blink, and resume the grind. Executed in perfect comedic stride by Jim Jenkins, this is a fine example of the great direction the brand has taken through TBWA/Chiat/Day/N.Y.

Client: Nextel Agency: TBWA/Chiat/Day/N.Y. ECD: Gerry Graf CW: Ian Reichenthal AD: Scott Vitrone Sr. Agency Producer: Nathy Aviram Director: Jim Jenkins/Hungry Man, New York Editor: Dave Koza/MacKenzie Cutler Audio Post: Sound Lounge, N.Y. Mixer: Philip Loeb

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