Nike "Magnet"

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Lance Armstrong becomes the cycling Pied Piper on this particular journey, gorgeously directed by Jake Scott. As he speeds through various landscapes, he becomes a human magnet, drawing Harley riders, buffalo, a flock of birds. A soothing folksy tune from Elias helps to set the spot's appropriately intimate tone.

Client: Nike Agency: Wieden + Kennedy/Portland CDs: Mike Byrne, Hal Curtis CW: Mike Byrne AD: James Selman Agency Producer: Vic Palumbo Director: Jake Scott/RSA USA, Los Angeles DP: Max Malkin Executive Producer: Fran McGivern Editor: Angus Wall/Rock Paper Scissors, L.A. Effects: A52 VFX Supervisor: Patrick Murphy Sound Design: 740 Sound Design, Santa Monica; Dane Tracks Sound Designers: Eddie Kim, Dane Davis Music Company: Elias Arts Composers: Jimmy Haun, Dave Wittman

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