A vengeful girlfriend tries to show her deadbeat beau a thing or two by videotaping her attempt to demolish his precious time-consuming Tacoma. She rigs it to topple off a sharp precipice, only to see it land virtually unscathed. Her subsequent scream is priceless. An award-winning gem of an idea that sparkled brightly under Baker Smith's decidedly crude execution.
Client: Toyota Agency: Saatchi & Saatchi /Los Angeles CCO: Steve Rabosky ECD: Harvey Marco CW: Travis Sorge AD: Dino Spadavecchia Agency Producer: Elissa Singstock Director: Baker Smith/Harvest, Santa Monica DP: Adam Kimmel Editor: Paul Martinez/Lost Planet Effects: Method, Santa Monica Music: Tim Mosher, Stoker Audio Post Production: RavensWork , Venice