Virgin Mobile "For the Love of Music"

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The message for "free real music ringtones" resounds with odd effectiveness in these spots featuring kiddie crooners belting out their cellphone conversations a capella gospel style on random corners of the urban jungle. The utterly spare set-up, combined with the ridiculousness of turning otherwise droll conversations to music, make for heightened hilarity.

Client: Virgin Mobile Agency: Fallon/N.Y. ECD: Ari Merkin ACD: Wayne Best CW: Adam Alshin AD: Marcus Woolcott Agency Producer: Stacey Higgins, Erika Best Directors: Kuntz & Maguire/MJZ; ["Call Waiting"] Ari Merkin, Marcus Woolcott, Adam Alshin, Kohl Norville DP: Todd Antonio Somodevilla Editor: Jon Stefansson/Cosmo Street

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