10 Great Media Sites: FIRE RESCUE1

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Company: Praetorian Group
Average monthly unique visitors: 272,000
Source: Omniture

Five-year-old FireRescue1 has made great strides in the past year. Registered users are up more than 27% year-over-year; since November, when the site began to use Omniture metrics, unique visitors have increased 21% and page views, 9%.

Meanwhile, FireRescue1 has amassed 71,000 fans on Facebook.

"We really got serious about Facebook around a year ago, adding depth to our fan page, posting with greater frequency and pushing sign-ups on FireRescue1 and in our e-newsletters," said Jon Hughes, editorial director for the site's parent, the Praetorian Group.

"We're now adding an average of 6,000 new fans a month, and we've seen a clear impact on traffic. In June, Facebook was our third largest external referral site, at 9%." On May 31, FireRescue1 added a Facebook "like" button to the top of all articles, which automatically adds a link to the user's Facebook wall.

"FireRescue1's success reflects the growing interest among firefighters in sharing information and finding a community online that captures the spirit of the firehouse," said Alex Ford, Praetorian Group CEO. Community features are prevalent on the site, including a blog called the Kitchen Table that emulates get-togethers where firefighters share stories in their firehouses.

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