10 Great Media Sites: LIGHT READING

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Company: United Business Media's TechWeb
Average monthly unique visitors: 300,000
Source: Omniture

A redesign of the Light Reading website in February brought two former sub-brands under the Light Reading umbrella with the renaming of Cable Digital News as Light Reading Cable and Unstrung as Light Reading Mobile.

Light Reading, a unit of United Business Media's TechWeb, serves the $3 trillion worldwide telecommunications market, and the industry's global character is reflected at the top of the site's home page, where links to the home pages for LR Europe and LR Asia appear alongside those for LR Cable and LR Mobile. "Many of the developing markets are skyrocketing, and there is great interest in them here," said Joseph Braue, senior VP of the Light Reading Communications Network.

Another differentiator for Light Reading, he said, is the integration of content from Light Reading's two research units: Heavy Reading and Pyramid Research. Analyst bloggers from both units are featured on the site's home page, as are summaries of research reports that can be purchased.

Video, known as LR TV, is another signature. "Our editors have been very successful in integrating video production into our everyday work process through interviews, documentaries and video blogs, as well as covering our live events before, during and after," Braue said.

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