11 B2B Marketing Predictions for 2011

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Paul Dunay, global director of services and social media at Avaya and author of “Facebook Marketing for Dummies,” offers 11 predictions for 2011. Not surprisingly, three of the predictions involve Facebook—Facebook advertising, Facebook mobile ads and Facebook e-commerce. “Facebook advertising will continue to improve and unfortunately get more expensive,” Dunay writes, noting that b-to-b marketers are looking for alternatives to Google AdWords and are increasingly turning to Facebook ads.
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