2007 Top Innovators: Bob Bragdon, Publisher, CSO

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Bob Bragdon Division: Small
Title: Publisher, CSO
Company: CXO Media, an IDG company
Comment: Bragdon has championed partnerships between CSO and IDG corporate siblings to coproduce events targeting both CSOs and CIOs.

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In a hyper-competitive marketplace, CSO Publisher Bob Bragdon takes full advantage of the corporate depth of IDG Corp.

Last year, Bragdon forged partnerships with IDG brands Computerworld, InfoWorld and Network World, along with Microsoft Corp. and Cisco Systems, to coproduce The Security Standard, a two-day event targeting CIOs, CSOs and senior IT executives.

The event, to be held annually, drew 350 "high-quality" senior security executives, said Bragdon, who has been publisher of CSO since its launch in 2002. The magazine is published by IDG's CXO Media.

Bragdon's latest brainchild is Business Continuity 2007: Building the Resilient Enterprise, a two-day event scheduled for July in New York. It is expected to draw about 250 CIOs and CSOs.

"Among senior CSO and CIO executives, purchasing has evolved to be very collaborative [and] there are efficiencies in delivering a business message to an audience that includes both types of executives," Bragdon said. "[The strategy] makes for a better forum in which buyers and sellers can build relationships and shorten the sales cycle."

In addition to events, CSO has put a heavy emphasis on quality content, as evidenced by its winning Neal Awards this year for "Best How-to Article" and "Best Special Issue of a Magazine."

"When we launched the magazine five years ago we made a decision to invest in content," Bragdon said, "and that's allowed us to build an affinity between the brand and the audience."

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