2007 Top Innovators: Evilee Ebb, CEO and publisher, IDG's Network World

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Evilee Ebb Division: Large
Title: CEO and publisher, Network World
Company: IDG
Comment: Network World's iDemand, which made its official debut March 5, is a desktop application that can deliver a digital edition—and much more. Ebb calls it "next-generation content delivery."

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Evilee Ebb, CEO and publisher of IDG's Network World, credits two factors for her being named a Top Innovator: "I represent many really great, innovative people. Also, our company is structured so that innovation comes up from the business units, not top-down. So, we're really inspired to be innovative."

Ebb said Network World has a long history of innovation, citing DEMO, a conference series now in its 16th year that is a pre-eminent launching pad for high-tech products.

One of the more recent innovations is Network World iDemand, which made its official debut March 5. Ebb calls the branded desktop application "next-generation content delivery." She said her plan had been to convert a portion of the print circulation to a digital edition to save money and free up resources for new online and event projects. Once she saw the iDemand technology, though, she realized that it could be a direct conduit to readers for much more than a simple weekly digital edition.

Ebb noted the content a reader sees in a publication, whether it is print or digital, has been preselected by editors and marketers for a particular audience. The Web site experience is user directed—largely based on search. With iDemand, however, Network World can send digital content in any form and offer it as a channel to which users can subscribe.

Ebb started her 18-year career with Network World as marketing communications manager. Seven years and three promotions later, she was named senior VP-publisher. In 1999, she was elevated to her current position.

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