2013 Email Marketing: An Established Channel Evolves

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What is the most important aspect of email marketing? An overwhelming number of the marketers we surveyed told us that measurement is job #1. But what are they measuring? What constitutes success? This all-new research report provides you with the 2013 benchmarks for the metrics that are the bedrock of the channel, including:

  • Open rates
  • Click-through rates
  • Deliverability rates
  • And much more

The 2013 Email Marketing: An Established Channel Evolves report will demonstrate:

  • The best way to deliver highly relevant content.
  • The tactics that marketers are using to measure the ROI of email marketing programs.
  • The role email marketing will have in the burgeoning world of social media.
  • The optimum timing to use email for customer acquisition and retention.

What's more, this report contains 51 pages of charts and analysis that you can immediately apply to your email marketing campaigns and are free to include in presentations.

This research is for b2b marketing managers and directors, email marketers, content marketers, and business development professionals looking to use email to as part of their overall marketing campaigns.



What kind of content works best? More than 60% of respondents reported that webinars, white papers, and face-to-face events provided leads as a result of email marketing campaigns? Are you maximizing your email efforts with the best possible content?

Is email automation right for you? More than a quarter of marketers reported that their companies used automation platforms to deploy email.

To buy a list, or not to buy a list? An overwhelming majority of respondents favor home-grown lists. What are the advantages of home-grown lists vs. purchased?

How are b2b marketers dealing with email? Surprisingly, only 27% of email marketers plan to focus on mobile delivery of email, giving marketers who move quickly a distinct advantage to those who are dragging their feet.

Can social media help email campaigns? Many marketers are using social media channels to amplify their email efforts. Are you making the most of your social media?

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