24/7 Real Media offers online advertising predictions at ad:tech

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New York—Online marketing company 24/7 Real Media presented 10 predictions for the future of online advertising at the ad:tech conference in New York this week.

Among the predictions: Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities; advertisers, cable providers and interactive marketing experts will collaborate to address "the TiVo effect"; and brand advertisers will drive the next wave of growth for the paid search market.

Also, 24/7 Real Media predicted that search engine marketing will reinvent itself as a lead-generation channel, while continuing to drive significant advertising revenue.

Podcasting, blogging and mobile applications will also become more attractive to advertisers, 24/7 Real Media predicted.

—Kate Maddox

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