The 4 C's of B2B Marketing

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Marketers are familiar with the four “P's” of marketing—product, placement, pricing and promotion. In his blog this week, social media expert Paul Dunay proposes the four “C's” of b-to-b marketing: content, connection, communication and conversation. “Since b-to-b marketing is arguably more of a marathon than a sprint in marketing, you need to always have your 4 C's engine going,” Dunay writes.
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