The 4 P's to Social Media Marketing

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“The 4 P's to Social Media Marketing” Following up last week's post on “The 4 C's of B2B Marketing,” Paul Dunay this week introduces “The 4 P's to Social Media Marketing:" Tell good stories; make them sticky; package them to be sharable; and launch them using social media. When asked by a reader why they are called the 4 P's and not the 4 S's, Dunay responds, “It's patterned after the old 4 P's so I guess you could consider these the modern day equivalent of the 4 P's!”
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