4A’s announces rebranding, conference changes

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San Francisco—The American Association of Advertising Agencies announced it is rebranding as the 4A’s, the acronym by which it is more commonly known.

The rebranding was announced by 4A’s President-CEO Nancy Hill at the 4A’s Leadership Conference this week.

The association also announced that going forward, its annual Leadership Conference will be merged with its Media Conference. The joint Leadership and Media Conference will be held next year in Austin, Texas.

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