5 reasons to leverage LinkedIn to Increase your b2b prospects

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Facebook is not the only social network in town. Marketo's “Modern B2B Blogs” offers five reasons why adding LinkedIn to your lead generation strategy is a good idea. Maria Pergolino, the author of the post, writes “The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones. When you leverage the power of a positive reputation, you build your prospects' confidence. Colleagues and customers who can vouch for your quality of service and be a source of leads expand your credibility, too. LinkedIn is an ideal platform for developing and maintaining business relationships.”
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