5 simple rules for developing a virtual event

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-Establish clear objectives. An event strategy should be developed with audience and marketing goals at front-of-mind, rather than available technology or content.

-Research platform providers. Real choice exists among vendors. Visit the various platforms to determine the partner that best matches the needs of your program.

-Create compelling content. The flexibility of the virtual environment allows you to adapt content to match interests recorded at registration. Develop content that encourages dialogue and drives attendees to engage with multiple features of the event.

-Nurture your audience. Brand marketers need to develop a strategy to drive people to take a next step, whether the goal is a sale or a repeat visit to a virtual community.

-Connect the dots. Virtual events generate a wealth of data. Have a process in place to connect input to existing management systems. Establish how you will attribute a win to your event.

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