5 Simple rules for producing effective online events

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1. Determine specific goals and incorporate content that supports those goals. Educate and entertain your audience.

2. Keep presentations succinct and tailored to attendees' needs.

3. Develop interactive measures such as surveys and polls. Video clips and online incentives can increase time spent in a trade show booth.

4. Develop registration questions that help you segment your leads. Post-show follow-up materials can be created before the show begins so that they can be sent out immediately afterward.

5. Select speakers or booth attendants with a solid background in the subject area. Don't be afraid to approach attendees at the event.

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