5 tips for selecting the right online agency

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  • -Make sure your agency can provide analytics services to measure and optimize campaign performance.
  • -Work with an agency partner that is able to provide strategy as well as creative execution.
  • -Define your goals upfront with your agency partner in order to create campaigns tied to business objectives.
  • -Develop an integrated marketing program that can reach your audience on multiple devices, including computers, smartphones and e-readers.
  • -Incorporate social media and user-generated content into your marketing efforts to engage the audience.
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