The decline was the sharpest since Ad Age began publishing the report 66 years ago.
U.S. digital agencies’ combined revenue was up 0.5% last year. Every other category saw declines, including traditional agencies (down 9.3%), media agencies (down 10.3%), direct marketing agencies (down 7.4%) and promotional agencies (down 13.1%), according to the report.
Also, for the first time in the history of the Agency Report, the No. 1 agency was not a traditional full-service shop but direct marketing and CRM agency Acxiom Corp.
The report ranks 883 U.S. agencies and is available at https://adage.com/agencynews/article?article_id=143467.