‘Barron's' launches section aimed at ‘pentamillionaires'

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New York—In a time of slipping luxury advertising, Barron's introduced a new section Saturday targeting “pentamillionaires”—individuals with at least $5 million in assets.

Barron's said the 24-page pullout section, titled “PENTA,” will appear quarterly. “The Madoff scandal has left many wealthy Americans feeling vulnerable,” Ed Finn, editor-president of Barron's, said in a statement. “With the lack of investment advice for this segment of the population from other credible media outlets, we decided that ‘PENTA' was a good fit for our readers because it provides trusted financial advice from America's premier financial magazine.”

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