New York—John DiStefano has joined BtoB as research director, a new position. In this role, he will develop BtoB’s research offerings, including sponsored and custom research.
DiStefano most recently led McGraw-Hill Construction’s custom research activities. He also worked at United Business Media and is certified by the Marketing Research Association as a marketing researcher.
“This new hire will help us develop new and expanded, non-advertising revenues,” said Bob Felsenthal, VP-publisher of BtoB.