New York—BtoB launched its newest marketing e-newsletter last week, “Social Media Marketer,” featuring insight into social marketing trends, thought leader commentary, case studies and new products in the b-to-b social media marketing space.
The new biweekly e-newsletter features regular columns by Avaya Inc.’s social marketing guru Paul Dunay, and social media expert, consultant and author Paul Gillin, who writes the “New Channels” column in BtoB.
“We are very excited to have launched not only a new newsletter focused on social media but also a very interactive online publication featuring viral video, social comments and great editorial content,” said Bob Felsenthal, publisher of BtoB. “Social media marketing for b-to-b companies is evolving so quickly, we felt we needed to give marketers a biweekly update on news and tactics.”
Free subscriptions to “Social Media Marketer” are available at BtoB's newsletter sign-up page.