New York—The Financial Times has developed what it calls "significant" new business around the 2010 Winter Olympics, which start today in Vancouver.
The Canadian government has hired FT to produce conferences aimed at top global business executives. FT will produce four events between Feb. 13-27.
The Global Business Leaders Day event will take place Feb. 22 and focus on the global economic outlook. Participants in the conference will include Mohamed El-Erian, CEO and Co-CIO of PIMCO; Peter Van Loan, minister of international trade for the Canadian government; and Dame Clara Furse, former CEO of the London Stock Exchange Group.
In addition to the conferences, FT said it is using a temporary printing site in Seattle to meet anticipated increased circulation demand at Vancouver's luxury hotels and at the region's airports. Sponsors of the added circulation include the Ontario Trade Commission and Golden Gate University.
"We wanted to capitalize on the increased demand for the FT surrounding the Olympic Games," said Doug Morrow, global operations director-newspapers for FT.