‘Journal,' ‘New York Times, ‘FT' and ‘USA Today' ready iPad apps

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New York—Ahead of the official launch of Apple's iPad e-reader on Saturday, The Wall Street Journal, The New York Times, the Financial Times and USA Today on Friday discussed the iPad apps they're rolling out.

The Journal said its app offers the look of the newspaper while also providing such interactive features as updated news, full-screen video, market data and customizable features. Launch advertisers include Buick, Capital One, Coca-Cola Co., FedEx Corp., iShares and Oracle, with full-screen ad units appearing between article and section pages. The Journal's app is available as a stand-alone subscription for $3.99 per week from the App Store on iPad or at

The New York Times said Friday its initial iPad app would be called The New York Times Editors' Choice app, which is available at the iTunes app store. The app offers a selection of stories—plus videos and slide shows—chosen by Times editors that can be downloaded automatically to the iPad.

The Editors' Choice app is free and advertising-supported. The launch sponsor is Chase Sapphire, a credit card. The newspaper said it also plans a full, paid app for iPad.

An FT spokesperson said that newspaper will have an iPad app ready around the end of April for the European launch and U.S. 3G launch of the device. Watchmaker Hublot is the launch sponsor of the app, which will be free for two months. The FT said its iPhone app has had more than 250,000 downloads.

USA Today announced it will have an iPad app ready for Saturday. The app is sponsored by Courtyard by Marriott and will be free until July 4, when it will become available for a subscription fee.

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