‘USA Today' rolls out ad campaign

By Published on .

McLean, Va.—USA Today has kicked off a new trade campaign, “What America Wants,” designed to highlight its connection with readers.

The campaign was created by The Farm, Roanoke, Va., and includes print and online ads. It is running in trade publications targeting advertisers and media buyers, as well as social network sites such as Facebook and LinkedIn. The budget was undisclosed.

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