‘Variety’ to erect online pay wall

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Los Angeles—Variety plans to erect a pay wall on its Web site beginning in 2010, Brian Gott, the magazine’s publisher, confirmed.

Variety currently charges for print subscriptions, but content on has been free since the Reed Business Information U.S. title dismantled its pay wall three years ago. “Our users consume our content in a bunch of different ways,” Gott said. “They get hard copies on paper, they visit our Web site, get it on an iPhone or a mobile device, or read a digital edition. Our feeling is there should be a single price users can pay that allows them to access the content however they want.”

Blogger Nikki Finke, who originally reported the Variety story, also reported that the magazine’s primary competitor, Nielsen Business Media’s The Hollywood Reporter, was planning to discontinue its print edition in the near future. “We have no plans to abandon print,” a Nielsen spokesman said.

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