“What significant changes will you make to your Web site this year, and why?”

Sham Sao, CMO, OneSource

Published on .

“We recently relaunched our Web site to help users find what they need by their role. Different roles have different needs, and it's critical to offer up the information in a way that works for each. We've highlighted value propositions by role right on the home page. This approach aligns with our product strategy, too, since our upcoming sales intelligence product is designed to deliver business information in a way that is most relevant and useful for the sales role. It's all about relevance and personalization. Getting these right makes all the difference.”
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