A Greener Gore

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IN THE PAST, THE “GO GREEN” MANTRA WAS SPREAD BY GRANOLA TYPES, trendy celebrities and Al Gore. Now, the eco-friendly message is coming from corporate conglomerates, “hockey moms” and, well, still Al Gore. But while it may appear that most companies waving the green flag are in it purely for increased market share and profit margins, there is at least one company doing it just for the sake of doing it. All Terrain, a Chicago-based integrated marketing agency, is celebrating its 10-year anniversary by kicking off a campaign to raise funds for We Can Solve It, a project with the goal of “repowering” America, with all its electricity coming from clean energy sources within 10 years. Fittingly, the “Dude, We Can Fix It!” campaign kicked off Oct. 10 and is being completely underwritten by All Terrain. “We decided to honor our 10th anniversary by doing what we do best—creating a word-of-mouth and digital marketing campaign that would empower individuals to help our country,” said Brook Jay, co-president of All Terrain. “Our planet is at a pivotal place in history, and we decided to do our part.” In addition to traditional marketing strategies, All Terrain produced a series of five sketch comedy video spoofs playing on YouTube and of people trying to be environmentally conscious. All funds from the campaign are collected by the Alliance for Climate Protection, a nonprofit, nonpartisan effort founded by, who else, Al Gore.
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