BtoB A practical guide to the four types of lead nurturing <b>TYPE 4: LEAD LIFE CYCLE </b> By Jon Miller,. Published on May 26, 2009. Gift Article Gift Article. 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. URL copied to clipboard! × READ THIS NEXT BtoB Marketers: Are You Mobile Yet? SEE THE ENTIRE GUIDE In this article: BtoB Jon Miller, View all articles by this author Most Popular Inside Duolingo’s viral TikTok stunt at Charli XCX’s concert—guerrilla marketing lessons for brands Publicis Groupe expands commerce business with acquisition Marketing winners and losers of the week WHAT TO READ NEXT BtoB Marketers: Are You Mobile Yet? An Innovative B2B Marketing Deal Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud IBM Looks to Strengthen the CIO and CMO Connection CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer Ally Financial Starts First Unified Brand Campaign Thomson Reuters Takes Over Grand Central Station