Bill Slawski, director of search marketing at KeyRelevance, and Thursday columnist on the Search Engine Land blog, says starting blogs is a great way for small businesses to converse with potential clients, build reputation and attract traffic to their site. But like so many other things in life, anything worth doing is worth doing right, he said. Or as the infinitely quotable Mae West said: “Anything worth doing is worth doing slowly.” Maybe both are true. Slawski advocates a considered approach, including first developing a set of topics to blog about. In time, he said, that becomes a valuable idea clearinghouse. Other things to consider are “what not to write about” and the wisdom in including a blogroll in a business blog.