ABC introduces m.Audit report

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Schaumburg, Ill.—The Audit Bureau of Circulations announced that its ABCi unit is introducing a standalone m.Audit report. With the report, which was developed in conjunction with Verve Wireless and Handmark Inc., mobile publishers will be able to provide audited mobile usage statistics to potential advertisers.

Among the information included in the audit are mobile audience by device type, day and daypart, unique visitors and page views.

In addition to including those data on the m.Audit report, business publishers may also include them on the ABC’s Multimedia Publisher’s Statements.

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