ABC moves to cut audit costs for newspapers

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Schaumburg, Ill.—The board of the Audit Bureau of Circulations announced it has taken several steps to cut audit costs in half for some U.S. and Canadian newspapers and freeze costs for most other newspapers and magazines.

ABC had announced in March that U.S. newspapers with paid circulation below 50,000 would have the option to be audited every other year beginning in April 2009, raising the eligibility ceiling from its current 25,000 level. This week the ABC board agreed to advance this timeline by six months, to Oct. 1, 2008, and expand the option to Canadian newspapers.

“All of us at ABC recognize the challenging environment we operate in today,” ABC’s board chairman, Don Miceli, VP-global media resources at Kraft Foods, said in a statement. “We are committed to streamlining the audit process and reducing costs where we can to accommodate the needs of our members.”

—Sean Callahan

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