ABC changes rules regarding digital editions

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Arlington Heights, Ill.—The Audit Bureau of Circulations has modified its rules for replica digital editions of U.S. and Canadian consumer magazines. ABC said that advertising in print and digital editions may now differ, although editorial and photography must remain the same in both.

Additionally, ABC said publishers are no longer required to secure opt-out confirmation from advertisers that do not want their print ads to appear in digital editions.

ABC also announced that business publications no longer need to ask a personal identification question if the subscriber is required to provide a unique name and password when requalifying. ABC also said no personal identification question is necessary if publishers make recordings of qualification efforts available for the audit.

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