ABM, ANA and Booz & Co. band together for research study

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New York—American Business Media, the Association of National Advertisers and Booz & Co. announced that they plan to conduct a b-to-b marketing research study. The two industry associations and the consultancy said the study’s objective is to determine what practices set marketing leaders apart across industry sectors.

“B-to-b marketers have unique challenges,” said ANA President-CEO Bob Liodice.“The ANA is committed to help address these requirements with fresh insights about b-to-b marketing leaders and how they can effectively operate in today’s changing environment.”

The “B-to-B Marketing Leadership Study” will be conducted during the current quarter, and the results will be available in the third quarter.

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