ABM reports August ad spending down 23.6%

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New York--B-to-b ad spending fell 23.6% in August from the same period last year, according to the Business Information Network (BIN) Report from the American Business Media and CMR. The BIN Report showed ad pages were down 21.7%, with telecommunications taking the greatest hit with a 44.7% drop. Business and advertising ad pages were down 36.8%; manufacturing and electrical equipment, materials and components dropped 32.7%; and software was down 28.4%. Year-to-date ad pages declined 16.8% and year-to-date ad spending was down 17.6%, the report showed. All large categories tracked in the BIN Report showed declines from a year earlier except automotive, which was up 43%. Spending was down in services, direct response and classified (21.3%); computers (18.9%); home and building (11.7%); retail (11.6%); travel (6.3%); drugs and toiletries (5.6%); and horticulture and farming (0.45%). Gordon T. Hughes II, president-CEO of the ABM, said the August numbers were expected, given the economic climate, but he expects to see a turnaround in b-to-b spending by the second quarter of next year.

--Kate Maddox

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