Accela releases marketing measurement Webcast

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Southborough, Mass.--Accela Communications, a provider of Web-based marketing services, announced the release of a Webcast called “The Marketing Measurement Mandate.” The Webcast, hosted by Rich Vancil, International Data Corp.’s VP-technology marketing research, discusses five steps to measure return-on-investment in branding and other non-lead-generating marketing efforts. The program is available in Accela Communications' Webcast Resource Center.
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