Changes in marketing strategies are occurring at a rapid pace, forcing marketers to continuously re-evaluate their approaches and seek out new perspectives. These are indeed demanding times, as marketers seek to create awareness, feed the sales funnel and drive revenue. We hope we can help.
At BtoB, we strive every day to deliver more information to help you in your efforts at customer engagement and interaction. We understand our community of readers in a way no one else does. Our Marketers Resource Guide gives you a quick reference to companies that are focused on b-to-b and are there to provide help for you when you need it. We know you need the latest information on b-to-b marketing, whether industry news, ideas from thought leaders or case studies on what works. We also know that we can introduce you to new people and new vendors with which to partner to aid your ongoing marketing activities.
The Marketers Resource Guide provides a handy compendium of many of our most useful lists and reports. It offers information on key companies and people in the marketing, media and advertising universe. I encourage you to take time to look over the table of contents, focus on some of our special lists and find people and companies you can reach out to.
From advertising agencies to data companies to marketing automation solutions providers, this guide can help you find the resources to help with your new strategy.
The year 2013 provides us all with an opportunity to improve, build and expand our businesses, our networks and our bottom lines. Marketers have been challenged in recent years to become more digitally evolved, more ROI-focused, more metrics-driven and more involved in sales engagement. Marketing now spans social and mobile in ways that didn't exist only a few years ago.
In 2013, you and your team can stand out, accelerate and execute in new ways that exceed those of the past.
Going forward, we at BtoB will continue to expand our coverage of the latest strategies and the digital tools and techniques marketers need to compete. I encourage you to join our LinkedIn groups, follow us on Twitter and Facebook, and register for our informative email newsletters. And if you haven't checked out our btobonline Intelligence Center, which offers deep reports on a number of important marketing subjects, please do.
Coming March 20, as part of our effort to cover the world of b-to-b like no one else, we will be hosting our second Digital Edge LIVE marketing conference in San Francisco. This event will offer a full day of learning and networking opportunities, with presentations from top thought leaders from throughout the digital marketing space. I hope you will join us there.
Bob Felsenthal is publisher of BtoB and BtoB's Media Business. He can be reached at [email protected]