Acxiom, EMC enter technology partnership

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Jan. 5 Little Rock, Ark.—Acxiom Corp. and EMC Corp. announced a partnership that combines Acxiom’s information grid technology with EMC’s information storage and resource management solutions.

Under the terms of the partnership, Acxiom and EMC will jointly develop and market an information grid solution to customers as an Acxiom-hosted offering. The arrangement essentially gives EMC another product to sell along with its existing hardware and software storage products, and allows Acxiom to sell grid technology as a hosted service.

As part of the deal, EMC also acquired Acxiom’s information grid software for $30 million.

Acxiom and EMC said that, over time, they will integrate systems, software, services and data from both companies into a single information grid solution for marketers to use within their own enterprise.

—Carol Krol

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