‘Ad Age’ survey finds CMOs earned an average $1.5 million in 2007

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Los Angeles—The average CMO-level executive earned $1.5 million last year, according to an exclusive analysis by Advertising Age, a BtoB sibling publication.

The salary survey was conducted for Ad Age by Equilar, an executive-compensation research firm that analyzes proxy statements and other filings of public companies.

The top salary was earned by Mark Jarvis, CMO of Dell, who took home $15.5 million last year.

Total pay for top marketing executives last year rose an average 8.1% over the previous year. Salaries increased 6%; bonuses, cash incentives, perks and benefits rose 3%; and estimated stock compensation jumped 11.7%.

About one-fourth of the average CMO compensation came from salaries; approximately one-fourth came from bonuses, perks and nonequity incentive pay; and the rest came from stock options and stock awards.

—Kate Maddox

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