Ad pages for the Dow Jones flagship fell 24% in May alone, compared with a decrease of 35% in May 2001.
Dow Jones also announced that it expects ad linage at The Journal to be down more than 20% in June on a per-issue basis.
The company said across-the-board weakness in technology advertising--combined with weakness in communications, automotive, travel and professional services advertising--was partially offset by an increase in insurance and health care advertising. Meanwhile, ad pages for Dow Jones' Barron's fell 12% in May, compared with a decline of 44.2% a year earlier. Year-to-date linage at Barron's dropped 14% on a per-issue basis, compared with a decrease of 29% last year.