Ad lineage continues to fall at Dow Jones

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New York--Dow Jones & Co. reported Tuesday that ad lineage at the company’s flagship Wall Street Journal fell 20% through October, compared with a decrease of 37% in 2001. Ad volume at the Journal fell 13% in October alone, compared with 43% in October 2001. Dow Jones on Monday cut 23 news jobs at The Journal as part of the publisher's ongoing efforts to cut costs in a slumping economy.
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